I know what you’re thinking.
Well, actually, I don’t. But it would help if I did. Imagine how much easier it would be for me to write this post if I knew how much time you had to read it, how much you already know about empathy, and whether you learn best from stories or facts. It would greatly increase my chances of writing an article that you felt was written just for you, and which you will enjoy from start to finish.
The fact that I am thinking about these things as I start writing this post is a demonstration of how to use empathy. For me to get the best result I need to write the article that you want to read, not simply the one that I want to write, and in order to do that I need to think about you.
We chase that which moves away from us. We want what we cannot have. We only place value on things that are difficult to obtain.
Oren Klaff, Pitch Anything.
The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
Eric Ries, The Lean Startup.
Whether your business is purely online, or you are a traditional provider of products or services, it is vital to know what your ideal client looks like.
Marketing is cheaper, easier and more successful when you target a small and clearly defined group of customers. One of the goals of marketing should be to make your customers feel like your message was designed just for them. The broader the group you target, the harder it is to achieve this goal. more…