Quotes

There are people who prefer to say ‘yes’ and there are people who prefer to say ‘no.’ Those who say ‘yes’ are rewarded by the adventures they have, and those who say ‘no’ are rewarded by the safety they attain.

Keith Johnstone, "Impro".

Never deliver a presentation you wouldn’t want to sit through yourself.

Nancy Duarte

In almost every market, the boring slot is filled. The product designed to appeal to the largest possible audience already exists, and displacing it is awfully difficult. Difficult because the very innocuousness of the market-leading product is its greatest asset. How can you market yourself as “more bland than the leading brand”?

The real growth comes with products that annoy, offend, don’t appeal are too expensive, too cheap, too heavy, too complicated, too simple – too something. (Of course, they’re too too for some people, but just perfect for others.)

Seth Godin, "Purple Cow".

We only place value on things that are difficult to obtain.

Oren Klaff, "Pitch Anything".

One man cannot do right in one department of life whilst he is occupied in doing wrong in any other department. Life is one indivisible whole.

Ghandi

Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

Michael E. Gerber, "The E-Myth Revisited".

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

Charles Darwin